Shroff Publishers & Distributors Pvt. Ltd.
Description : Most of the Computer book buyers, professionals, students and academicians swear by one tiny little shop, which is now a landmark on D.N. Road. The shop may be small in size, but definitely not small in reputation and business.
The shop is Computer Bookshop, situated at 190 Dr. D.N. Road. This shop was started in March 1985 by the Shroff family and during these 21 years has created an envious position in the book trade and maintains inventory of all major International publishers, namely McGraw-Hill, John Wiley, Pearson Education, Thomson Learning, O'Reilly, Mike Murach, etc. Besides Computer Bookshop, the family also owns Sterling Book House which was established in 1956 under the name of "Pioneer Book Depot" just across the road. This shop too has an unparalleled reputation in the book industry. Recently, the Shroff family have started a new bookstore under the name of "BookZone".
Shroff Publishers and Distributors Private Limited is the publishing division of Computer Bookshop and Sterling Book House and has a tie up to reprint and distribute a few US publishers like O'Reilly & Associates, Syngress, No Starch Press, Mike Murach & Associates, Rampant TechPress, Charles River Media, Discovery Press, etc.
O'Reilly & Associates is owned by Tim O'Reilly, and the books published by O'Reilly are considered the most technically proficient written manuals in the world of international publishing. O'Reilly are also well known for another unique feature ........... having various kinds of animals on their covers. Like the titles, "ASP in a Nutshell" and "Developing ASP Components" have a picture of an asp snake on them. Similarly their best-seller title, "Java in a Nutshell" has a Tiger on the cover, their "Programming Perl" book is called "The Camel Book". Every title has a colophon at the end of the book describing the animal on the cover. O'Reilly titles have been dominating the Indian market for quite some years now. Some of the all-time bestsellers are "Java Servlet Programming", "Enterprise JavaBeans", "JavaScript: The Definitive Guide", "HTML & XHTML: The Definitive Guide", "Web Design in a Nutshell". Current bestsellers are "Head First Series", "Annoyances Series", "Programming C#", "PC Hardware in a Nutshell".
Shroff Publishers were instrumental in promoting Wrox Press titles till their liquidation in March 2003. Wrox Press as an entity ceases to exist and the assets have been split and sold to two US-based publishers. One has picked up the name and another has acquired logo with 10% titles and the balance 90%. Till their liquidation Shroff Publishers established the Wrox brand so strongly that it had rapidly caught the fancy of computer programmers all over India within a very short span. Almost all titles were instant bestsellers. Some of these were "Professional Java Server Programming - J2EE Version", "Professional ASP 3", "Beginning ASP 3", "Professional XML", "Beginning XML", "Professional JavaScript".
Some of the bestsellers of the recent publishers being promoted by Shroff Publishers are "The TCP/IP Guide" and "Hacking: The Art of Exploitation" from No Starch Press. "Murach’s Beginning Java 2 JDK 5" and "Murach’s C#" from Mike Murach. "Job Interview Series" and "Oracle Series" from Rampant TechPress.
The Shroff Publishers reprints have now become immensely popular in India amongst the computer book enthusiasts. One important aspect of the Indian reprints are the prices, the prices are very reasonable considering the high quality of production. Currently, with over 450 O'Reilly titles and 400+ other titles, Shroff Publishers have dominated the computer book market for the past few years in India through five distribution locations, Bombay, Kolkata, Delhi, Chennai and Bangalore, 3 retail showrooms and a channel of 600+ retail outlets. |
